My personal brand is surrounded by a creative outlook that leads into purposeful and focused marketing within the industry. I am interested in how your personal brand can change your audience perception with consumer psychology, using this to create emotional connections between the consumer and the brand derived from socially driven narratives.

Throughout my work I am to continue these narratives by creating campaigns that feel emotional and authentic. my creative style includes editorial aesthetics and strategic thinking allowing me to balance visual and commercial communication. I am particularly interested in consumer behaviour and campaigns where fashion evolves from a single product to a feeling of emotional connection towards the consumer.

The visual identity of my portfolio reflects my personal style and niche through my colour choices and font styles. My use of clean layouts and elevated branding with a combination of the calming colours illustrates the idea of contemporary wellness and fashion. I want my digital portfolio to feel cohesive to each other and reflect my interests of pursing my type of creative direction professionally.

As I continue to develop my skills going into the fashion industry, I hope to gain more knowledge within fashion marketing and business, surrounding brand strategy whilst continuing to explore how brands connect with consumers through emotional pull and personal experiences.